Over the past five years, Swiss companies have been more successful than ever. This is one of the reasons why banks have rediscovered the attractiveness of these customers. At a challenging time for banks, corporate banking has developed into an important source of revenue.
According to zeb analyses, Swiss companies’ total expenditure on banking services (so-called wallet) rose by around 2% per year between 2013 and 2018. Negative development of interest rates and margins were overcompensated by general volume growth and the expansion of the commission business. For the next five years, however, zeb expects wallet growth to be significantly slower: due to the increasing competition between established providers and new players such as platforms entering the market, corporate customer business of the future will not be a sure-fire success for banks. SMEs also expect more from their banks than just simple financing, as zeb interviews with company representatives revealed. They want a true partner at their side who understands their business, who can help them conduct their day-to-day banking services in a timely manner, and who can provide the company with digitalization and networking support.
The zeb.Corporate Banking Study Switzerland 2019 illustrates how banks can meet these demands, remain relevant for their corporate customers in the future and defend or even expand their share of wallet.
You can read an article about the study here or download a short version of the study here. We are happy to discuss the results of the study with you in detail and show you how your bank should position itself in the future.
