Partners for Change

Through our entrepreneurial spirit and strategic thinking, zeb has established itself as the #1 strategy and management consultancy in the financial services industry in Europe to date. With us, our clients are addressing pressing issues arising from the industry’s changing dynamics and regulatory requirements. Together we face the only constant — change.

zeb among top 3 consultancies
zeb started life as a spin-off from Münster University. It is one of the biggest financial advisers in the country today. The magazine Brandeins covered our growth story in its latest issue. Get the pdf with all insights here:

International Report
We invite you to take a closer look at some of zeb´s consulting assignments across Europe - with case studies from Poland to Italy, Austria to Russia, Germany to Sweden.

European Banking Study
Unsustainable profits, increasing market share from financial intermediaries and poor market valuations puts UK and European banks at risk, warns new zeb European Banking Study, EBS18


Peter Rek

Managing Partner

Peter is a managing partner of zeb Zurich and is in zeb’s Financial Control and Strategic Planning Practice Group. His experience of nearly three decades in the financial services industry extends across corporate and investment banking as well as management responsibilities  in Europe, Asia and the US. 

Heinz Rubin

Heinz Rubin

Managing Partner

Heinz is a highly seasoned financial services professional and longstanding managing partner of our Swiss office. His experience in the financial services industry extends to more than three decades in areas of Corporate, Retail and Private Banking.

Norman Karrer

Norman J. Karrer

Managing Partner

Norman is a partner in two of zeb’s practice groups, Private Banking, Asset and Wealth Management, and Capital Markets and Securities Processing. He is also the responsible client manager for several large international Swiss banks and private banks. He has comprehensive expertise in strategy, digitalization, pricing and distribution effectiveness as well as process efficiency, automation, cost optimization and reorganization.

Who we are....

We are partners for change.
We focus on what matters to our clients in the financial services industry – our goal is to improve their performance and competitive strength. We support and work closely with our clients’ decision makers, employees and stakeholders at every stage of the project – from conceptual design, creatively tailoring ideas to innovative strategies based on robust quantitative analyses for effective and thorough implementation.


We tap into our long-standing in-depth expertise in the fields of financial services strategy, sales, organisation, corporate management, human capital, regulation and IT.
We have the full spectrum of opportunities and challenges in today's financial services industry firmly in our sight. From this, we create forward looking, sustainable value for and with our clients. zeb: that's 360° management consultancy – every day, every challenge, every opportunity, every client.